It’s a wonderful time for us, Cebu bookworms. Fully Booked and Books Kinokuniya are bringing their hit collaboration to the Queen City of the South with a brand new store opening at SM City Cebu. After the success of its Metro Manila branches in Mitsukoshi BGC, SM Mall of Asia, SM North Edsa, and Glorietta 4, the SM City Cebu store proudly becomes the first Fully Booked x Kinokuniya collaboration outside the capital.
“Cebu is a dynamic city, and the literary community is vibrant. It made for an ideal location for the first Fully Booked x Kinokuniya store outside Metro Manila,” shares Jaime Daez, Managing Director at Fully Booked.
The store, which opened on August 22, 2025, combines Fully Booked’s carefully curated titles with Kinokuniya’s wide range of Japanese reads. Beyond books, you can also browse stationery, collectibles, and anime-inspired finds that will make you want to stay a little longer.
Whether you’re hunting for your next great read or just looking to treat yourself, these finds from Fully Booked x Kinokuniya are bound to make your cart, and your bookshelf, more lively.
One of the biggest highlights is a world of Japanese storytelling from Kinokuniya’s shelves, lined with manga, novels, art books, and language learning materials. From Studio Ghibli favorites to contemporary Japanese literature like Before The Coffee Gets Cold by Toshikazu Kawaguchi, Kinokuniya brings the best of Japan’s literature to Cebu.
If you’re trying to shake off a book slump or curious about the hype behind today’s popular reads, Fully Booked’s shelves are lined with popular BookTok titles and trending page-turners. You’ll find everything from books that can soothe your soul, like The Convenience Store by the Sea by Sonoko Machida and Normal People by Sally Rooney, to thrillers like Strange Houses by Uketsu and The Housemaid by Freida McFadden.
For timeless additions to your library, the Penguin clothbound editions are equal parts bookshelf eye-candy and literary treasure. These classics are made for both collecting and gifting. If I could have them all, I would.
And it’s not just about the books. You can also stock up on everyday essentials. Complete your haul with artist totes and Japanese stationery that are both practical and cute. A “Dogs Before Dudes” tote? Say less. These other finds make each visit to Fully Booked x Kinokuniya feel like more than just a TBR (To Be Read) stack.
Of course, no Fully Booked x Kinokuniya trip is complete without a little whimsy. You’ll find a line-up of Pop Mart blind boxes, Sonny Angel, and Smiski collectibles. Tiny companions with big personalities—these will turn any bookshelf or space into a curated lifestyle corner.
The Fully Booked x Kinokuniya store marks the bookstore chain’s fifth location in Cebu and its 46th nationwide, reinforcing its commitment to bringing more stores to key destinations across the country.
If you don’t have a Fully Booked discount card yet, it’s time to get one. Visit Fully Booked x Kinokuniya on the 2nd Floor of SM City Cebu, North Wing.
