For nearly a decade, Vision Express SM City Cebu has been more than just an eyewear destination—it’s been a stylish staple in the city’s fashion scene. Now, it’s seeing things even more clearly. After nine years of serving both looks and vision care, the leading premium optical retailer in the Philippines unveils a sleek, reimagined flagship that’s set to change the way Cebuanos see (and shop for) eyewear.
At its core, the new Vision Express isn’t just about glasses—it’s about giving every customer a personalized, fashion-forward experience backed by high-tech precision. And it all starts with the brand’s Virtual Styling Studio—a first in the country. Using facial analysis and color matching, this tool doesn’t just help you pick a pair of specs. It recommends frames that flatter your features and reflect your personality. It’s like having your own fashion consultant… but for your face.
Vision Express is also raising the bar in eyecare with its signature services, VisionPlus and vision7. The former uses AI to screen for underlying health concerns—think diabetes and hypertension—in under three minutes. Meanwhile, vision7 offers a seven-step comprehensive eye exam that covers everything from medical history to precise refraction checks. Basically, if your eyes could talk, vision7 is the in-depth convo they’d be having.
And yes, it’s still one of the largest eyewear destinations in Cebu, but now with a whole new vibe. The store’s modern interiors blend form and function, with cozy corners that make frame browsing feel more like a boutique experience than a clinic visit. The curated layout gives customers the freedom to explore selections at their own pace, from classic to edgy.
Step into the newly renovated space and you’ll find a curated selection of designer eyewear that’s ready to turn heads. Gucci? Check. Prada? Of course. Bottega, Off-White, Palm Angels? They’re all on deck. Whether you’re going for timeless elegance or bold streetwear vibes, there’s something here to match your mood—and your prescription.
The commitment to quality doesn’t stop at style. Vision Express also carries some of the world’s most advanced lenses, customized not just for your face shape, but also for your lifestyle—whether that’s long days at the office or back-to-back Zoom calls.
To top it all off, Vision Express is celebrating the relaunch with an End of Season Sale offering up to 70% off on select designer frames until July 31. It’s the perfect excuse to update your look and get your eyes in tip-top shape.
Ready to see (and be seen)? Visit Vision Express at the Upper Ground Level, North Wing of SM City Cebu, and follow them on Instagram, Facebook, and TikTok for the latest updates, style inspo, and more.
Because when it comes to eyecare and eyewear, Vision Express isn’t just looking ahead—it’s redefining the view.
