If you’ve been looking for an excuse to finally replace that old refrigerator, upgrade your TV, or bring home the air fryer that’s been sitting in your online cart, here’s one more reason to visit APM Prime Cebu.
Abenson, one of the country’s biggest names in appliances and gadgets, has opened its newest branch at APM Prime’s second floor, adding another stop for Cebuanos looking to furnish their homes or upgrade their everyday tech. The new store joins the growing mix of lifestyle and retail brands at APM Prime, making it easier to browse everything from major appliances to personal gadgets in one trip.
The opening also reflects Abenson’s continued expansion in the Visayas. After more than five decades in business, the retailer has grown into a nationwide network of around 150 stores, carrying trusted local and international brands alongside services such as installment payment options, delivery, and professional installation.
While appliances aren’t exactly the first thing that comes to mind when you think of a shopping day out, there’s something satisfying about seeing products in person before making a big purchase. These days, building a home that’s comfortable, functional, and uniquely yours can be just as rewarding as updating your wardrobe or picking up the latest gadget.
Whether you’re moving into a new home, helping your parents upgrade old appliances, or simply making your space feel a little more “adult,” the new Abenson branch offers much to explore.
Abenson’s lineup has plenty of practical finds. These are some of the store’s best buys that combine function, convenience, and long-term value: inverter refrigerators remain one of the smartest investments for households looking to save on electricity without compromising performance, while inverter air conditioners are almost essential for staying comfortable during Cebu’s warm weather.
For entertainment, smart TVs from brands like Samsung, LG, Sony, and TCL continue to be popular picks, offering crisp picture quality for everything from movie marathons to gaming sessions. You’ll find options across different budgets.
On the everyday essentials front, fully automatic washing machines make laundry less of a chore, while small kitchen appliances such as air fryers, microwave ovens, coffee makers, and rice cookers are perfect for busy lifestyles and first-time homeowners.
Those working or studying from home can also browse laptops and tablets, while cordless and robot vacuum cleaners have become increasingly popular for making everyday cleaning quicker and more convenient.
Need help deciding before making a purchase? Abenson’s Personal Shopper service is just a message away. Reach out at 0998 510 0520 for product recommendations, availability inquiries, and assistance in finding the right appliance or gadget to match your needs before heading to the store.
Beyond the products themselves, the biggest draw is convenience. The store brings together trusted brands, flexible financing options, and after-sales support under one roof. It’s easier to compare products before committing to a purchase.
Abenson is on the 2nd Floor of APM Prime, A. Soriano Ave, Mabolo, Cebu City. For the latest updates, follow Abenson on Facebook https://facebook.com/abensonappliances. You can also shop online at abenson.com.