Singaporean womenswear label Love, Bonito officially opened its first-ever Cebu store at SM Seaside City. The opening makes its signature blend of polished, practical, and distinctly Asian-focused fashion more accessible to shoppers beyond the country’s capital. This milestone comes as the brand celebrates its 16th anniversary.
Love, Bonito has grown into one of Southeast Asia’s leading omnichannel womenswear brands. The vision was clear from the start: to create womenswear that actually understands the Asian woman, from fit and proportions to the way she lives, works, and moves. At the heart of Love, Bonito is its philosophy “Ready-to-live, not just ready-to-wear”, designing clothes that are made to empower women through every aspect of life.
Today, co-founder Rachel Lim continues to be part of the brand’s vision, alongside CEO Dione Song, who helps lead Love, Bonito’s growth and expansion. Now, that journey has brought the brand to Cebu.
More than just another addition to the city’s growing fashion scene, the new store gives the local #LBCommunity a chance to experience the brand IRL. From its must-have signatures, matching sets, and activewear, Love, Bonito has something for every plan, pace, and mood.
At the opening, a mini trunk show took center stage, showcasing the brand’s 16th Anniversary Collection and how the pieces can be styled in different ways.
Our Favorites from Love, Bonito’s New Collection
Rachel RuchedReady® Blazer
We’re saying goodbye to rubber bands, and thanking Love, Bonito for figuring out a better way to give us that effortless and laid-back blazer look. The Rachel RuchedReady® Blazer features adjustable ruched sleeves that let you easily switch up your look without constantly pushing them back.
BraFree by LB Cowl Neck Dress
This dress is proof that comfort and style can coexist. Designed with built-in support, it gives you freedom to skip the bra without compromising on shape or coverage.
Gingham Cowl Neck Top and A-Line Mini Skirt Matching Set
Gingham gets a fresh update with this matching set. The cowl neck top brings a softer, more feminine feel, while the A-line mini skirt keeps the look playful and polished. An added bonus is that it also has a matching RuchedReady® Gingham Shirt and comes in two colors.
Leggy™ Kick Flare Pants
The sleek, high-rise silhouette and subtle kick flare create the illusion of longer legs, making you look instantly taller. Pair these pants with heels or flats—the proportions do most of the work.
There’s more to the Love, Bonito Cebu experience. Shop at the SM Seaside City store until September 30 and enjoy 15% off your next online or in-store purchase. With a minimum spend of Php6,000, you’ll also get a 500ml Shepard Ritual Hand and Body Wash, while stocks last. Spend Php5,000, and you can try your luck at the store’s Gachapon for a chance to take home exclusive gifts from Anthill and Shepard.
The celebrations don’t stop at the store. Love, Bonito is taking over Dosage on Gov. M. Cuenco Ave. in Banilad for a special Love, Bonito x Dosage x OATSIDE experience. Drop by to try their exclusive collaboration drink and get a free OATSIDE upgrade when you follow all three brands on Instagram.
Love, Bonito is on the Upper Ground Level, Mountain Wing of SM Seaside City Cebu. You can also shop online at https://www.lovebonito.com/ph.
