In the realm of wines, spirits, and liquors, where flavors intertwine and stories unfold, Catherine and Charlton Seniedo have emerged as the passionate leaders. From humble beginnings as nurses, they defied convention, delving headfirst into the intoxicating world of fine beverages. And now in 2023, they’ve clawed their way to the top, standing tall, having conquered the challenges the industry threw their way.
A market notorious for its uncompromising demand for value, Cebu posed a challenge to Catherine and Charlton. How do you sell expensive whiskies and wines to a crowd obsessed with getting their money’s worth? The answer lies in their relentless pursuit of education. The couple took it upon themselves to enlighten the masses, organizing immersive events that taught the art of spirit appreciation, where we discover the nuances and the difference between a $30,000 18-year-old whisky from a PHP 10,000 12-year-old.
Helping propel them forward was Sugbo Wine, which throughout the pandemic filled the glasses of Cebuanos who definitely deserved a drink, or four. Now, they continue on the trajectory through Charlton Trading, supplying businesses and individuals with a wide array of spirits that include some of the rarest you can find in Cebu.
Of course, they have so much more in store. Picture this: pop-up wine pairings, tantalizing tastings, and a forthcoming bar named Charlton awaits us at the Oakridge Business Park. They believe that the key to appreciating the rich tapestry of wines, spirits, and liquors lies in knowledge and exploration. Here, you’ll unravel the intricacies of different whiskies, learn to distinguish the nuances of flavors and discover the remarkable stories behind each bottle.
But let’s not forget the true power of spirits—gift-giving. Like luxurious timepieces such as Rolex, these possess the ability to transcend mere consumption. They become tokens of celebration, and mementos marking pivotal moments in one’s life. Some revel in collecting these—the joy of receiving one bottle out of just a hundred in the world elicits a different kind of pride. Others proudly display their treasures, engaging in detailed conversations that delve into the stories behind each bottle. And let’s not overlook the fact that some of these bottles actually appreciate in value. It’s a gift that keeps on giving.
Speaking of gifts, Father’s Day is on the horizon, and since we were mentioning gifts, here are some liquor recommendations for different dads:
1. The Young-at-heart Dad. The one who refuses to let age define his spirit deserves a tequila that matches his unyielding vitality. Catherine and Charlton urge you to consider Posado, Don Julio, or Patron Silver. These tequilas scream, “I’m here to celebrate!”
2. The Chilled-out Dad. The zen master of relaxation will find solace in the warm embrace of reds, such as Alan Banford wines. Sip on their smooth and luscious reds, allowing the worries of the world to melt away.
3. The Workaholic Dad. The one who is forever chasing success needs a spirit that acknowledges his relentless dedication. Singleton or Johnnie Walker, the elixirs of valor and ambition, serve as an apt reminder that hard work deserves a damn good toast.
4. The Gamer Dad. The dad immersed in his consoles and computers requires a libation that effortlessly flows with his gaming prowess. Jameson Triple Distilled, light and easy-drinking, becomes the perfect companion for virtual adventures and virtual victories.
5. The Executive Dad. The epitome of refined taste and sophistication, he craves the crème de la crème. Catherine and Charlton propose indulging him with premium single malts like Macallan, the Rolex of whiskies.
6. The Collector Dad. For the one who lives for the thrill of the hunt, Blue Label is the Holy Grail. With its limited edition bottles and captivating designs, it holds a special place among enthusiasts, bringing awe and fulfillment to those who appreciate its uniqueness.
Let us raise our glasses, and toast to the stories our fathers share as they sip spirits from their glasses—and to Charlton and Catherine, who fill them. When coming up with gift ideas for someone who arguably is the hardest one to give gifts to, it’s reassuring we have such passionate individuals in the city who can help us tick off our shopping lists, and stock our bar shelves.
Photography Adrian Agpasa
